What is Graphic Design?
“If school teaches you anything, it should be that you
learn on your own.”
Graphic design is the practice of transforming messages into effective, powerful communications. Graphic design applications include logos and identities, ads, magazines, Web sites and interactive programs, and motion graphics and titles. Though the processes and purposes are different, all the applications use the same design thinking. Our program makes no conceptual distinction – though there are very significant technological distinctions – as these disciplines all share the same underpinnings. It is these profound commonalities – for example the use of type, image, and space, and the critical nature of abstraction – that we teach.
Below are some graphic design samples:
New York Times logo
2000 Ken Cato
1964 Erberto Carboni
1954 Herbert Matter
1788 Bodoni numerals
Hyphenatiion via Gutenberg, Jenson, and Manutius
c1200BC Cuneiform “tablet”